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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

AFTER ACTION REPORT

Please complete the following information about your event. This form is used to document key details, results, and lessons learned after the event has concluded.
If you are able to upload supporting materials (such as flyers or photos), please do so in the designated section.
Otherwise, a staff member will follow up with you to gather any missing information.

 

What are the benefits of completing this After Action Report? 

  • Records successes and positive outcomes, 
  • Identifies challenges and opportunities for improvement, 
  • Helps plan and execute future events more effectively. 

YOUR DETAILS

1.0 - POC Name *Enter the full name of the primary Point of Contact for this event. This person will be responsible for follow-up questions.
1.1 - Your Email *Enter both emails, separated by a comma.
1.2 - Flight Chief Email *Enter both emails, separated by a comma.
1.2 - Choose your activity *Select the unit or facility that hosted the event.
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

EVENT DETAILS

2.0 - Event Name  *Official event title as used in marketing.
2.1 - Date Range of Event *Select the start and end dates. For one-day events, both dates will be the same.
2.2 - Event Start Time *
2.3 - Event End Time *
2.4 - Event Description *Briefly describe the event (purpose, theme, intended audience).
2.5 - Key Objectives of Event *List what the event was meant to accomplish (e.g., morale building, training, fundraising).
2.6 - Target Audience *Indicate who this event was designed for (Airmen, families, civilians, entire base).
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

MARKETING OVERVIEW

3.0 - Did this event include Marketing support? *Select Yes if Marketing provided flyers, emails, social media, or other promotions.
3.1 - Date Marketing Pushed Event *Select the date Marketing began promoting the event (MM/DD/YYYY).
3.2 - What advertising avenues were utilized?*Select all methods used to advertise this event.
Flyers
Handouts
Posters
Swingers
Digital Monitor Ad (TVs)
Digital Marquee (Front Back Gate)
Web Slider/Website
My Hurlburt Happenings (E-mail)
Word of mouth / In-person interactions
Other
3.3 - Please describe the other advertising avenues *If you selected Other, list those methods here
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

SPONSORSHIP

4.0 - Did this event have sponsorship? *Select Yes if any business or organization formally supported the event.
4.1 - Was the sponsor(s) present? *Select Yes if representatives attended in person.
4.1.1 - What were the successes of the sponsor(s) being present? Describe positive outcomes such as increased engagement, giveaways, or improved visibility.
4.2 - Were there any complications or concerns with the sponsor(s) being present? *Note issues such as unmet expectations, setup challenges, or audience concerns.
4.2.1 - Please describe the concerns with the sponsor(s) *
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

REVENUE GATE

5.0 - Did this event generate revenue? *Select Yes if the event earned money (sales, fees, donations).
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

BUDGET

6.0 - Did you receive Commercial Sponsorship? *
6.0.1 - Amount provided by sponsors in USD *Enter the dollar amount provided by sponsors
6.0.2 - Please describe how it was used *
6.1 - Did you have Food/Beverage Sales? *
6.1.1 - Amount Food/Beverage Sales *Record total sales
6.1.2 - Please note what items were sold *
6.2 - Did you have Bar Sales? *
6.2.1 - Amount Bar Sales? *Income from alcohol sales
6.2.2 Please note what items were sold *
6.3 - Did you have Miscellaneous Income? *
6.3.1 - Amount Miscellaneous Income *
6.3.2 - Please describe the Miscellaneous Income *Include other revenue sources (raffles, tickets, merchandise).
6.4 - Did you have Expenses for Labor? *
6.4.1 - Amount for labor *Enter costs for staff, overtime, or contracted support
6.4.2 - Please describe the costs for staff, overtime, or contracted support *
6.5 - Did you have Expenses for Supplies? *
6.5.1 - Amount Expenses: Supplies *List supply costs (decorations, disposable items, printing).
6.5.2 - Please description *
6.6 - Did you have Expenses for Food/Beverage? *
6.6.1 - Amount Expenses: Food/Beverage
6.6.2 - Please list supply costs (decorations, disposable items, printing).
6.7 - Did you have Expenses for Alcoholic Beverages? *
6.7.1 - Amount Expenses: Alcoholic Beverages *Total amount for alcohol purchase costs
6.7.2 - Please describe the alcohol purchase costs. *
6.8 - Did you have Expenses for Equipment? *
6.8.1 - Amount Expenses: Equipment *Total amount for rented or purchased equipment
6.8.2 - Please note the costs for rented or purchased equipment *
6.9 - Did you have Expenses for Miscellaneous? *
6.9.1 - Amount Expenses: Miscellaneous *Total amount for any additional expenses not covered above
6.9.2 - Please describe / include any additional expenses not covered above. *
Result
$ 0.00
6.10 - Did your event made a profit or ran at a loss *Indicate whether the event made a profit or ran at a loss
6.10.1 - Your calculation *Net results for the event. (You can auto-calc: Total Revenue − Total Expenses.)
6.11 - Revenue Lines Breakdown *List sources + amounts; include total at end
6.12 - Expense Lines Breakdown *List expenses (Labor/Materials/Food/Beverages/Other); include total at end.
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

KEY METRICS

7.0 - Total Attendance / Participants (number) *Final headcount; numbers only.
0 (Min. 0 Characters)
7.1 - Attendance from Last Event (if repeat) *Enter previous event attendance for comparison.
7.2 - Pre-Event Registration vs. Actual Attendance Provide any RSVP/sign-up vs. on-site numbers.
7.3 - What type of event is this?*Choose the best fit; this will guide the follow-up section.
Recurring event (Weekly/Monthly)
Small Event
Big Event or Base-Wide M3 Event
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

PROMOTIONS STRATEGIC CONSIDERATIONS

8.0 - Lead Time of Promotions Days/weeks from promo request to go-live.
8.1. Incentives Used (if any) Coupons, discounts, giveaways.
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

RESULTS ALIGNMENT

9.0 - Results / Outcome / Strategic Considerations *What happened? Any strategic notes?
9.1 - Mission Alignment *How did this support unit/base goals?
9.2 - Community Impact *Who benefited? Any notable impacts?
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

FEEBACK, LOGISTICS, MEDIA EVENTS REVIEW

10.0 - Participant Stakeholder Feedback *urveys, vendor/org feedback, notable quotes.
10.1 - Notable Feedback from Participants *Specific highlights worth documenting.
10.2 - Setup / Teardown Timeline *What time did setup start/finish? Teardown?
10.3 - Supplies / Equipment Used *List key items used on site.
10.4 - Weather Impact (if applicable) *Describe any weather effects.
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

YOUR SAFETY STAFFING

11.0 - Security / Incident Reports (if applicable) *Brief description and report numbers.
11.1 - Volunteer Information *# of volunteers, total hours, notable details.
11.2 - Photo File Names / Shared Folder Location *Paste shared drive or folder link; include key filenames.
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

FEEDBACK LOGISTICS (WRAP-UP)

12.0 - What exceeded expectations? *
12.1 - Challenges / Barriers / Concerns *What didn’t go as planned?
12.2 - Recommendations / Next Steps *What to change or improve next time?
12.3 - Additional Notes Anything else worth mentioning?
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

EVENT PHOTOS

13.0 - Upload (1) flyer + up to (8) event photos Attach one flyer and up to eight photos.
Drag & Drop Files Here Browse Files
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1 Section 1 — Overview 2 Section 2 — Event Details 3 Section 3 — Marketing Overview 4 Section 4 — Sponsorship 5 Section 5 — Revenue Gate 6 Section 6 — Budget 7 Section 7 — Key Metrics 8 Section 8 — Promotions Strategic Considerations 9 Section 9— Results Alignment 10 Section 10 — Feedback, Logistics, Media Event Review 11 Section 11 — Safety Staffing 12 Section 12 — Feedback Logistics (wrap-up) 13 Section 13 — Event Photos 14 Section 14 — Marketing Overview

SUBMIT AFTER ACTION REPORT

FULL NAME  *
DATE
SIGNATURE *
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